as your midlife story unfolds...

this is your invitation to write something new...

as your midlife story unfolds... this is your invitation to write something new...

Coaching ADHD in Midlife

Working with business owners, self-employed and creative professionals

Compassionate, Practical, Transformative

Established 2008. ICF Professional Certified Coach.

Specialist in late-diagnosed / late-identified ADHD.

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I’m Trudi Netherwood. I am an ICF credentialed Professional Certified Coach and ADDCA trained ADHD Coach.

I trained as a personal & business coach in 2009, after 25+ yrs in marketing, retail branding and property.

Most of my clients are business owners, B2B self-employed or creative professionals. I believe that’s because I recognise the complex inner realities of being a creator.

Following my own diagnosis with ADHD in 2020, aged 53, I realised that many of my clients were also outliers on the neurodiversity scatter graph. Not surprising, given the markedly higher prevalence of ADHD among entrepreneurs and creatives v the general population.

I find coaching through a neurodiversity lens brings a deeper level of insight for every client - whether or not they have ADHD.

Self-understanding before self-improvement

PC commands don’t work on a Mac. Pencils don’t lay down ink.

We each need to understand our own operating system - stop battling perceived limits or disfunctions and learn how to embody our strengths in our own optimum way.

I help clients explore the evidence of their own experience, to recognise their true strengths and natural abilities and learn how to set up the conditions that enable them to thrive.

I draw on a broad school of coaching expertise, including Emotional Intelligence, Positive Psychology, and Cognitive Behavioural techniques.

‘….(Trudi) helped me truly understand how my brain works … I’ve been able to overcome my recurring pattern of mental burnout and I have sustained a new higher level of productivity.’

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