Coaching ADHD in Midlife
Working with business owners, self-employed and creative professionals
Compassionate, Practical, Transformative
Established 2008. ICF Professional Certified Coach.
Specialist in late-diagnosed / late-identified ADHD.
I’m Trudi Netherwood. I am an ICF credentialed Professional Certified Coach and ADDCA trained ADHD Coach.
I trained as a personal & business coach in 2009, after 25+ yrs in marketing, retail branding and property.
Most of my clients are business owners, B2B self-employed or creative professionals. I believe that’s because I recognise the complex inner realities of being a creator.
Following my own diagnosis with ADHD in 2020, aged 53, I realised that many of my clients were also outliers on the neurodiversity scatter graph. Not surprising, given the markedly higher prevalence of ADHD among entrepreneurs and creatives v the general population.
I find coaching through a neurodiversity lens brings a deeper level of insight for every client - whether or not they have ADHD.
Self-understanding before self-improvement
PC commands don’t work on a Mac. Pencils don’t lay down ink.
We each need to understand our own operating system - stop battling perceived limits or disfunctions and learn how to embody our strengths in our own optimum way.
I help clients explore the evidence of their own experience, to recognise their true strengths and natural abilities and learn how to set up the conditions that enable them to thrive.
I draw on a broad school of coaching expertise, including Emotional Intelligence, Positive Psychology, and Cognitive Behavioural techniques.
‘….(Trudi) helped me truly understand how my brain works … I’ve been able to overcome my recurring pattern of mental burnout and I have sustained a new higher level of productivity.’
